We created Top Shop to recognize exceptional brands on Faire. Brands that meet all the Top Shop criteria in a quarter earn a badge for the following quarter that signals to retailers that they can expect quality products and reliable service from that brand. You can visit the Top Shop page in your brand portal to see how you're tracking towards earning the badge based on the program criteria for UK, EU, and ANZ based brands.

You’ll be able to track your progress via a dedicated Top Shop page, which will be available in your brand portal in a few weeks. We’ll notify you when tracking is live — in the meantime, you can monitor most metrics via your Customer Service Analytics page.

Top Shop may not be available in every region or country or for every brand. If Top Shop is available to you, you will see the Top Shop page in your brand portal.

What will I get as a Top Shop on Faire?

If you meet all of the Top Shop criteria by the end-of-quarter checkpoint, you’ll earn a Top Shop badge for the following quarter. The badge helps you:

Stand out in search
The Top Shop badge can help distinguish your brand in search results and on category and product pages. Shoppers will know at a glance that you're a top-rated brand trusted by retailers. Retailers can also apply a Top Shop filter when shopping on Faire to view only Top Shop brands.

Attract new customers
Retailers are more likely to place opening orders with Top Shop brands, as the badge gives them confidence in your shop’s quality and reliability.

Celebrate your success
When you earn a Top Shop badge, you can use customizable social media templates to recognize and celebrate your team.

How can I qualify as a Top Shop?

There are 4 criteria you must meet by the end of each quarter to qualify as a Top Shop and earn the badge:

• Merchandising score: Minimum 50 points
• Retailer rating: 4.8 or higher average over the last 12 months
• Canceled orders: 3% or less
• Missing items: 3% or less

If you qualify, we’ll send an email on the first day of the new quarter to let you know you earned Top Shop status. You can also check your status on the homepage or on the Top Shop page in your brand portal.

If you don’t meet all the criteria in any given quarter, your core Faire experience won’t change, and you’ll still be eligible to qualify again the following quarter.

When is my Top Shop status evaluated?

Your Top Shop metrics are calculated and updated every 24 hours. Top Shop follows a quarterly review cycle:

• January 1 to March 31
• April 1 to June 30
• July 1 to September 30
• October 1 to December 31

On the last day of each quarter, your eligibility will be calculated based on whether you meet the criteria requirements.The checkpoint cutoff for each review cycle occurs at 11:59:59pm PST on the above quarter-end dates.

The achievement of eligibility criteria is determined by Faire in its sole discretion and is subject to review and verification by Faire. Faire reserves the right to modify or cancel the Top Shop program at any time in its sole discretion, without advance notice.

More about the program criteria

Each action you can take to qualify as a Top Shop is an action that will help you grow your business on Faire. Every year, we study the attributes of top performers to determine the most important criteria for providing an exceptional customer experience and growing your business on Faire.

Merchandising score

You must earn at least 50 points each quarter to meet this criterion. We calculate your merchandising score by adding up the points that you earn by completing the tasks listed below. You do not need to complete all of the tasks below to earn 50 points. You can choose which tasks make the most sense for your business.

• [40 points] Add products to your catalog to keep it updated
  • New products must be published and available to purchase, and not a variation of an existing product.
• [30 points] Run at least 1 product-specific or shop-wide promotion
  • The promotion must be active during the current qualification quarter dates to be counted towards your merchandising score for that quarter. Both product-specific and shop-wide promotions qualify, but custom promo codes do not.
• [10 points] Set your first order minimum to 150 or less in your local currency
• [10 points] Have at least 3 photos or videos for each product listing
  • Your product listing does not need to have 3 videos and 3 images, we add the number of images and videos together for each product listing and determine your catalog average. For example, your product listings could have 2 images and 1 video to meet this criteria.
• [10 points] Write detailed product descriptions with at least 200 characters per product description
  • To easily determine which of your product descriptions do not have 200 characters, you can export your list of active products from your Products page, and review your product descriptions using the exported products file.

Retailer rating

You must have an average retailer rating of at least 4.8 stars from the last 12 months to meet this criteria. On the last day of the qualification quarter, we check the average rating of all the retailer review ratings your shop has received in the last 12 months. If your average rating is at least 4.8 stars at this checkpoint, you will meet this criteria.

If our team has removed a review from your shop due to a review policy violation, it is excluded from your rating average.

The last 12 months is calculated from the last day of the current quarter. For example, for Quarter 3 (July - September) we calculate the last 12 months from September 30.

To improve your review ratings, try messaging customers after they receive an order to ask for a review or download the Faire app to offer faster customer service.

Canceled orders

We’ve seen that consistent fulfillment lets customers know they can rely on your shop. The canceled order value you see on your Top Shop page is the % of your orders that were canceled for reasons within your control. Lean on the Customer service page in your brand portal to track your overall canceled orders performance and review specific canceled orders from the Issues page.

For more information about canceled orders and how they are calculated visit What is considered a canceled order in my customer service metrics?

Missing items

We’ve seen that accurate orders can motivate customers to leave positive reviews. The missing items value you see in your Top Shop page shows the % of your orders within the current qualification quarter that include 1 or more items reported as missing by the retailer. Lean on the Customer service page in your brand portal to track your overall performance for missing items, and review specific orders that were reported from the Issues page.

For more information about missing items, and how these are calculated visit What is considered a missing item in my customer service metrics?

Setting out of stock items on orders

If you aren’t able to fulfill all items in an order, you’ll have the option to set a restock date for the items by selecting the Report unavailable products button on the unfulfilled order page. Updating the unavailable items from the order will not impact your Top Shop status.

Top Shop eligibility criteria achievements are subject to verification by Faire and Faire may audit and/or revoke Top Shop status. The reasons a designation may be revoked include in the event of fraud or error or similar occurrence, or your violation of the Faire Terms of Service.